Digital Marketing
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Overview
Subject area
MKT
Catalog Number
355
Course Title
Digital Marketing
Department(s)
Description
Companies are increasingly focusing on internet in order to interact with customers, utilizing digital marketing strategies through email, social media and/or mobile tools because consumers have a significant voice in digital environment. Due to the great effect of internet on business and marketing; thus, it is important for marketers to understand this phenomenon. This digital marketing course is designed to cover an overview of the digital marketing-related concepts and provide students with an introduction to different digital marketing tools to be used such as email/search/social media/mobile, and various issues such as measuring digital marketing effectiveness and privacy.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
014971