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Marketing
Overview
Official Name of Program
Marketing
Plan Code
MARKET-BS
Department(s) Sponsoring Program
Career
Undergraduate
Degree Designation
BS - Bachelor of Science
HEGIS Code
0509.00
NYSED Program Code
80207 - MARKET-BS
CIP Code
52.1401
The purpose of the marketing program is to educate students to go into today's dynamic business world as well-prepared college graduates. This program provides a student-centered education approach that will prepare them for challenging careers in marketing fields. At the completion of this program, marketing students will be equipped with knowledge and skills to satisfy the consumer needs and wants, and ensure business profitability.