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Marketing

Overview

Official Name of Program

Marketing

Plan Code

MARKET-BS

Department(s) Sponsoring Program

Business & Economics

Career

Undergraduate

Degree Designation

BS - Bachelor of Science

HEGIS Code

0509.00

NYSED Program Code

80207 - MARKET-BS

CIP Code

52.1401

The purpose of the marketing program is to educate students to go into today's dynamic business world as well-prepared college graduates. This program provides a student-centered education approach that will prepare them for challenging careers in marketing fields. At the completion of this program, marketing students will be equipped with knowledge and skills to satisfy the consumer needs and wants, and ensure business profitability.

Requirements

Completion requirement
Fulfill ALL of the following requirements:
Earn at least 120 credits
AND
Earn at least 40 credits

In Residence at York College

AND
Earn at least 60 credits

Liberal Arts and Sciences Content Courses

AND
Earn a minimum GPA of 2.0
Completion requirement
Fulfill ALL of the following requirements:
Earn at least 6 credits from the following:
AND
Earn at least 3 credits from the following:

Choose one from the list above under advisement according to the major program of study.

AND
Earn at least 3 credits from the following:

Choose one from the list above under advisement according to the major program of study.

AND
Earn at least 3 credits from the following:
AND
Earn at least 3 credits from the following:
AND
Earn at least 3 credits from the following:
AND
Earn at least 3 credits from the following:
AND
Earn at least 3 credits from the following:

To meet the requirements of the Flexible Core, students must take a total of six courses among the selections . Students must take at least one course from each of the five domains and no more than two courses in any discipline or interdisciplinary field.

Completion requirement
Fulfill ALL of the following requirements:
Earn at least 3 credits from the following:
AND
Earn at least 3 credits from the following:
AND
Earn at least 3 credits from the following:
  • 1070601
AND
Complete at least 1 of the following:
Earn at least 3 credits from the following:
OR
Earn at least 3 credits from the following:
  • 1085291
  • 1085301
  • 1085311
  • 1267871

For transfer students, York College will decide whether any courses taken at the original college fulfill the College Option requirements.

CUNY Associate to CUNY Bachelor's or Non-CUNY Associate to CUNY Bachelor's  Students who transfer from a CUNY associate to a CUNY bachelor's degree program:

  • Earned Associate Degree: 6 College Option credits required

  • Earned More than 30 Credits: 9 College Option credits required

  • Earned 30 or Fewer Credits: 12 College Option credits required

CUNY Bachelor's Students pursuing a bachelor's degree at one CUNY college (without transferring):

  • 12 College Option credits required
    (specified by their college).

CUNY Bachelor's to CUNY Bachelor's Students who transfer between CUNY bachelor's degree programs

  • 12 College Option credits are required; HOWEVER, students can transfer the College Option credits they earn in a bachelor's degree program at one CUNY college toward their College Option requirement at any other CUNY college.

Second Bachelor's Degree Students Students with earned bachelor's degrees from institutions that are accredited and recognized by a regional accrediting U.S. agency, as well as students from international universities with degrees that are equivalent to a baccalaureate degree as determined by CUNY

  • No College Option credits required; these students are deemed to have automatically fulfilled the College Option.

Completion requirement
Earn at least 9 credits from the following:

Students must complete three WI courses, at least one of which must be in the upper division of the curriculum (at the 300 level or above) within the major. Transfer students with a prior A.A., A.S., or Bachelor's degree must only complete one WI course, which must be in the upper division (at the 300 level or above) within the major). Every student, including transfer students, is required to complete one upper division WI course within each declared major. If the major has no upper division WI course, the student must complete a WI course (outside of their major) chosen in consultation with their major advisor. The department chair will need to notify Writing Across the Curriculum (WAC) of this advised course that will satisfy the upper WI requirement. Writing Across the Curriculum, as part of its charge from the York College Senate, will make case-by-case determinations of the requirement only for students who present special circumstances that make it impossible for them to meet these guidelines.

Completion requirement
Earn at least 60 credits

Students who have completed the Required Core: Mathematical and Quantitative Reasoning requirement will be prepared to take all courses in the Marketing program.

Completion requirement
Complete ALL of the following Courses:
  • 1064461
  • 1064471
  • 1064531

course may also be taken to fulfill the Flexible Core: Individual and Society requirement.

Completion requirement
Complete ALL of the following Courses:
  • 1059931
  • 1059941
    OR     1091251
  • 1525741
    OR     1514221
  • 1062241
  • 1062301
  • 1062321
  • 1062381
  • 1062531
  • 1075581

course may also be taken toward fulfillment of the College Option Core: Writing Intensive requirement.

Completion requirement
Complete ALL of the following Courses:
  • 1075601
  • 1075641
  • 1075651
  • 1075661
  • 1336681
  • 1075711
Completion requirement
Complete at least 2 of the following Courses:
  • 1187341
  • 1062331
  • 1062611
  • 1062651
  • 1064831
  • 1064841
  • 1075611
  • 1075621
  • 1075631
  • 1455151
  • 1075671
  • 1075681
108
2023 Fall Term -
15
Requirements
  • - -  -
  • undefined (Course Set)(3 cr)
  • - -  -
  • undefined (Course Set)(3 cr)
    OR
    - -  -

    Course Requirement Group (Free Text): Major Gateway Course

  • - -  -

    Course Requirement Group (Free Text): College Option: Health Education

108
2023 Fall Term -
15
Requirements
  • - -  -
  • - -  -
  • - -  -
  • undefined (Course Set)(3 cr)
  • undefined (Course Set)(3 cr)
108
2023 Fall Term -
12
Requirements
  • - -  -
  • - -  -
    OR
    - -  -
  • - -  -
  • - -  -
  • undefined (Course Set)(3 cr)
108
2023 Fall Term -
12
Requirements
  • - -  -
    OR
    - -  -
  • - -  -
  • undefined (Course Set)(3 cr)
  • undefined (Course Set)(3 cr)
  • - -  -

    Course Requirement Group (Free Text): Free Elective

108
2023 Fall Term -
15
Requirements
  • - -  -
  • - -  -
  • undefined (Course Set)(3 cr)

    Course Requirement Group (Free Text): One Additional Flexible Core

  • undefined (Course Set)(3 cr)

    Course Requirement Group (Free Text): College Option: Foreign Language I (see World Language Department for Placement)

  • - -  -

    Course Requirement Group (Free Text): Free Elective/Liberal Arts

108
2023 Fall Term -
15
Requirements
  • - -  -
  • - -  -
  • - -  -
  • undefined (Course Set)(3 cr)

    Course Requirement Group (Free Text): College Option: Foreign Language II (see World Language Department for Placement)

  • - -  -

    Course Requirement Group (Free Text): Free Elective

108
2023 Fall Term -
12
Requirements
  • - -  -
  • - -  -
  • - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -

    Course Requirement Group (Free Text): Marketing Elective

  • - -  -

    Course Requirement Group (Free Text): Free Elective/Liberal Arts

  • - -  -

    Course Requirement Group (Free Text): Free Elective

108
2023 Fall Term -
12
Requirements
  • - -  -
  • - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -
    OR
    - -  -

    Course Requirement Group (Free Text): Marketing Elective

  • - -  -

    Course Requirement Group (Free Text): Free Elective

  • - -  -

    Course Requirement Group (Free Text): Free Elective

  • - -  -

    Course Requirement Group (Free Text): Free Elective

57
2023 Fall Term -
3
Requirements
  • - -  -
  • Mathematical & Quantitative Reasoning [MQR]
    (3 cr)
  • - -  -
  • - -  -
  • - -  -
57
2023 Fall Term -
6
Requirements
  • - -  -
  • - -  -
  • - -  -
  • Scientific World [SW]
    (3 cr)
  • Creative Expression [CE]
    (3 cr)
57
2023 Fall Term -
6
Requirements
  • - -  -
  • - -  -
  • - -  -
  • Scientific World [SW]
    (3 cr)
  • Creative Expression [CE]
    (3 cr)
57
2023 Fall Term -
9
Requirements
  • - -  -
    OR
    - -  -
  • - -  -
  • Life & Physical Science [LPS]
    (3 cr)
  • US Experience in its Diversity [USED ]
    (3 cr)
  • Free Electives/Liberal Arts
    (3 cr)
57
2023 Fall Term -
9
Requirements
  • - -  -
  • - -  -
  • Additional Flexible Core
    (3 cr)
  • College Option [CO]: Foreign Language†
    (3 cr)
  • Free Electives/Liberal Arts
    (3 cr)
57
2023 Fall Term -
3
Requirements
  • - -  -
  • Mathematical & Quantitative Reasoning [MQR]
    (3 cr)
  • - -  -
  • - -  -
  • - -  -
57
2023 Fall Term -
9
Requirements
  • - -  -
  • - -  -
  • Marketing Elective
    (3 cr)
  • Free Electives/Liberal Arts 3
    (3 cr)
  • Free Electives/Liberal Arts 3
    (3 cr)
57
2023 Fall Term -
12
Requirements
  • - -  -
  • Marketing Elective
    (3 cr)
  • Free Electives/Liberal Arts 3
    (3 cr)
  • Free Electives/Liberal Arts 3
    (3 cr)
  • Free Electives/Liberal Arts 3
    (3 cr)