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Marketing

Overview

Official Name of Program

Marketing

Plan Code

MARKET-BS

Department(s) Sponsoring Program

Career

Undergraduate

Degree Designation

BS - Bachelor of Science

HEGIS Code

0509.00

NYSED Program Code

80207 - MARKET-BS

CIP Code

52.1401

The purpose of the marketing program is to educate students to go into today's dynamic business world as well-prepared college graduates. This program provides a student-centered education approach that will prepare them for challenging careers in marketing fields. At the completion of this program, marketing students will be equipped with knowledge and skills to satisfy the consumer needs and wants, and ensure business profitability.

Requirements