Public Communication
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Overview
Subject area
SPCH
Catalog Number
260
Course Title
Public Communication
Department(s)
Description
This course explores the theories and practices of communicative approaches used to inform and persuade in business, politics and society. It prepares students for careers using a variety of media to influence public opinion, promote a product, and advocate a cause or advance an organization. We will emphasize the persuasive elements of message design, campaign development and implementation, and audience identification and appeal, with a strong focus on techniques of communication in public relations including the creation of press kits, public service announcements and public relations campaigns. This course is writing intensive.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
Yes
Course Attributes
- WRIC - WRIC (Writing Intensive)
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
014811
Course Schedule
Schedule
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