Marketing in Health Care
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Overview
Subject area
HS
Catalog Number
211
Course Title
Marketing in Health Care
Department(s)
Description
This course is designed to provide students with an understanding of the key principles underlying strategic marketing and how these principles are applied in the health care industry. The course will expose students to marketing fundamentals and demonstrate how an application of these fundamental principles should be applied to the overall strategic plan of a health care organization. This course may be offered in a face-to-face or hybrid format.
Typically Offered
Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
023832