Marketing Management
Download as PDF
Overview
Subject area
MKT
Catalog Number
483
Course Title
Marketing Management
Department(s)
Description
Capstone course for majors in Marketing in senior year, the organization and operation of the marketing function; the development of marketing programs, including product planning, sales, advertising and physical distribution.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Course Attributes
WRIC - WRIC (Writing Intensive)
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
036336