Introduction to Marketing
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Overview
Subject area
MKT
Catalog Number
341
Course Title
Introduction to Marketing
Department(s)
Description
Introduction to concepts, institutions and policies of distribution; relationships among manufacturers, wholesalers, retailers, and consumers, market research and strategies, advertising, and sales management. This course can be offered as a face-to-face course, a hybrid course or as a fully online asynchronous.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
036825